The five senses are the means whereby people assess what is happening around us.
Table 1 may help us anticipate the customer experience so that we might act to make the customer perception as positive as possible.
Tangibles
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See
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Hear
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Smell
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Touch
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Taste
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Before
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During
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After
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At each step in the installation process, the customer will see, hear and smell as the service person works. The senses of touch and perhaps taste may also be involved.
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